How can we help Nestlé turn functional science into a simple and relevant product proposition for consumers whilst raising the consumer perception of the benefits of plant polyphenols?
A small but agile client team was created with just a select number of stakeholders. This led to a faster development process and shorter timelines from idea creation to launch.
Once the core product offer had been agreed we facilitated face-to-face co-creation sprints with consumers to develop and refine the details of the brand and product experience.
The new identity heroes the power of plants with an iconic leaf logo which sits proudly on pack. A rich deep green graphic system is balanced with a splash of colour to highlight the three distinct fruit and herb flavour combinations selected for launch.
CREATING A BUZZ
The identity was rolled out in store across POS, digital activation and social media. Taster boxes were sent out to social influencers enhancing the eco message. Each gift pack included all three flavours of Plant Water, a bamboo straw and seeds to plant your own fruit plants.