From its development of the first-ever quick-frozen part-baked baguette in the 1980s, the business flourished, developing over 1,000 products and services for foodservice retailers and customers in over 100 countries worldwide.
However, with growth comes responsibility and the business needed our help to restructure its portfolio and align its products and ranges to customers’ needs.
The global strapline ‘Live Everyday Delicious’ was developed to bring to life the importance of Délifrance's 'human chain from farm to fork' and highlights the fact that their people are the heart and soul of the brand.
The result is a fresh, simple and bold brand identity that heroes the products in a premium way, increasing appetite appeal through the use of ingredients, natural textures and an organic colour palette.
The use of iconic storytelling in a laid back but friendly tone of voice helps to communicate the brand across products, leaflets, catalogues, videos and trade stands with every element working in harmony.
The new brand platform and identity has been successfully rolled out in over 100 countries within the Délifrance global network.
A CONSUMER SOLUTION
Building on the foundations of the brand platform, we were tasked with how to create an easy to use, instantly recognisable system that can easily be adapted on to various packaging formats across the various franchise partners.
The graphic system introduces a strong, patterned based graphic system supported with stories told from the master Délifrance creators.