How can we help Dettol launch into the Asian market? Historically it was known as the harsh strong-smelling germ-kill brand utilising botanicals and traditional Japanese and Korean beauty cues as a primary source of inspiration.
To attract new users into this category Dettol had developed a premium care range of antibacterial Shower Gels that combined Dettol’s trusted germ protection with Thermal Spring Water from the pure and lush Jeju Island in South Korea.
Using South Korean inspired illustration we developed a premium and contemporary look and feel whilst also communicating the special blend of ingredients that make this product unique.
The creative solution really drives desirability and makes it a bottle you would be proud to have on show in your bathroom.