ELEVATING THE FUNCTION OF BOTTLED WATER FOR DAILY HEALTH

THE PROBLEM

How do you credibly futureproof a global bottled water portfolio as consumers continue to demand more functionality from their offering?

THE APPROACH

Understanding the functional beverage landscape to test hypothesised platforms with consumers, which informed potential opportunity areas.

200+

Functional beverage SKUs audited

30

Mini concepts tested across eight markets

1200

Respondents surveyed in each market across Gen Pop & Early Adopters

10

Functional opportunity areas identified post-research, developed, and evaluated

THE SOLUTION

A clear viewpoint on the future of the functional beverage landscape and where Nestlé Waters should focus their future to fuel the innovation pipeline and generate profitable growth.