ELEVATING THE FUNCTION OF BOTTLED WATER FOR DAILY HEALTH
How do you credibly futureproof a global bottled water portfolio as consumers continue to demand more functionality from their offering?
Understanding the functional beverage landscape to test hypothesised platforms with consumers, which informed potential opportunity areas.
Functional beverage SKUs audited
Mini concepts tested across eight markets
Respondents surveyed in each market across Gen Pop & Early Adopters
Functional opportunity areas identified post-research, developed, and evaluated
A clear viewpoint on the future of the functional beverage landscape and where Nestlé Waters should focus their future to fuel the innovation pipeline and generate profitable growth.