50% of Perrier’s sales in its biggest market, the USA, come from flavours. But breaking into the market and gaining extra shelf space simply with a new flavour variant is nigh on impossible.
As such, the brand needed to find a new way to theme new flavour releases that would bring interest and excitement to the category.
Turning day in to night and leveraging the excitement and tradition around the day of the dead festival, we created a skull graphic that invites the audience to explore the fruity details within.
A traditional inspired yet modern take on a day of the dead iconic graphic skull that incorporates the Perrier brand and the fruit flavours that lurk below the surface.