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STRATEGIC FUTURE PLANNING
THE PROBLEM
How do you maintain the position as one of the global leaders by DEFINING THE FUTURE OF THE PET FOOD CATEGORY?
THE APPROACH
Deep-diving into the trends that are defining the future of the category and analysing the internal capabilities to best take advantage of them.
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17+
Senior stakeholders interviewed across 5 continents
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65+
Internal and External Documents Reviewed
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14
Opportunity Areas Explored For Product Expansion
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6
Storytelling Platforms developed for deployment into future
THE SOLUTION
A set of distinct opportunity areas influencing the company’s long-term strategic plan in positioning
A PORTFOLIO FOR THE NEXT GENERATION OF PET FOOD CONSUMERS.