STRATEGIC FUTURE PLANNING

THE PROBLEM

How do you maintain the position as one of the global leaders by DEFINING THE FUTURE OF THE PET FOOD CATEGORY?

THE APPROACH

Deep-diving into the trends that are defining the future of the category and analysing the internal capabilities to best take advantage of them.

17+

Senior stakeholders interviewed across 5 continents

65+

Internal and External Documents Reviewed

14

Opportunity Areas Explored For Product Expansion

6

Storytelling Platforms developed for deployment into future

THE SOLUTION

A set of distinct opportunity areas influencing the company’s long-term strategic plan in positioning
A PORTFOLIO FOR THE NEXT GENERATION OF PET FOOD CONSUMERS.