In response to shifting market dynamics driven by competitive pressures and the commoditization of filler products, Restylane embarked on a review of its branding. Tasked with transitioning from a predominantly B2B-focused brand to one that resonates with both clinicians and informed consumers, Restylane sought to maintain credibility within the medical community while appealing to a broader audience.

Additionally, the brand aimed to differentiate itself in a crowded marketplace while communicating its attributes of modernity, expertise, and premium quality.

Rather than a drastic overhaul, the approach centred around subtle yet impactful changes to its branding and packaging to convey confidence, luxury, and sophistication.

Key elements of this included: Strengthening the Restylane brand logo by subtly magnifying the logo to reinforce its position as a trusted leader in the industry while maintaining a sense of elegance and refinement.

Creating an easily navigable packaging range design to provide a seamless and intuitive navigation experience for clinicians throughclear colour coding. By embracing change witha clear strategic approach, Restylane successfully navigated the complexities of repositioning its brand, creating a premium brand, and ultimately strengthening its connection with both clinicians and consumers alike.