SANICAT

THE PROBLEM

The aim of building Sanicat was to push further into the value chain and create a brand that demanded a higher price and as such would provide Tolsa with higher overall margins.

THE APPROACH

A new design solution was needed to give the Sanicat range of products a fresh, modern look and feel heroing the iconic heart and giving a platform for our new mascot 'Sani the cat' to truly shine.

THE SOLUTION

Introducing Sani the cat and his friends to give an instantly recognisable character to the range of litters as well as a simplified graphic system that helps consumers navigate the range.